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Team Think Labs | PROJECT RE-BRIEF. The past opens a window into the future of banner advertising
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re-brief

PROJECT RE-BRIEF. The past opens a window into the future of banner advertising

4 great ad campaigns of the past get re-thought into banner ads with the help of  google’s innovative technologies


Harvey Gabor began his career as an Art Director at McCann-Erickson. It was during his time here that he created some of his most memorable and recognized work, including “Hilltop”. Over the course of his career, Harvey received numerous accolades including 4 gold medals, 5 Clios and over 100 certificate awards for both print and television, while “Hilltop” was inducted into the Advertising Hall of Fame.

The Original Brief

Demonstrate Coca-Cola’s power to connect people while highlighting the global ambitions of the Coca-Cola brand.

The Original Work

Harvey’s television commercial featured The First United Chorus of the World, a chorus of young people from around the globe singing “I’d like to buy the world a Coke” as a celebration of tolerance and unity.

Forward 20 plus years and google decides to bring Harvey and the creators of three other successful campaigns (Volvo, Avis, Alka-Setzer) back from retirement and give them the task to create a banner ad that captures the essence of the original campaign but also innovates in a field that has a bad reputation of cluttering the internet with useless ads

have in mind that these people are archaic and barely have a grasp of things that we say are easy like the use or youtube or email.

but as the great creative thinkers they are, they insist that the main thing is the idea and not the technology that showcases it.

See the the Coca-Cola Re-Brief video
or see the whole documentary