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Building the Web With 14Four and Seven2 Interactive

15

May
2013

No Comments

In Process Tools
Web Development

By Zach Caldwell

A Quick Look at Compass

On 15, May 2013 | No Comments | In Process Tools, Web Development | By Zach Caldwell

compass-logo

Compass is an open source CSS framework that streamlines the process of, and relieves some headaches associated with styling websites.

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08

May
2013

No Comments

In Graphic Design
Mobile

By Matt Bogue

App Design DOs & DON’Ts

On 08, May 2013 | No Comments | In Graphic Design, Mobile | By Matt Bogue

Apps are taking over the world and with the continual growth of the App market, it is important to keep in mind some of the basic rules to live by when designing and developing a mobile app. Here are some important things to keep in mind.

 

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The wolfpack of helpful tools for the web peep

On 01, May 2013 | No Comments | In Graphic Design, Presentations, Process Tools | By Sebastian Lopez

wolves
As web creatives we are often faced to the fact of being proficient with our time and budgets. Easier said than done right?
the wolfpack of helpful tools is got you back….for real.

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I Can Creative (And You Can Too.)

Screen Shot 2013-04-17 at 8.14.37 AM

It’s introspective, hopefully inspiring, but probably weird and discomforting Technocamp time, so hold on to your panties.

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13

Mar
2013

No Comments

In Audio

By Mitch Davis

Audio for Noobs!

On 13, Mar 2013 | No Comments | In Audio | By Mitch Davis

ANoobs

Ever needed an audio file and that Jerk Mitch was too busy to help you out? If you answered yes to ANY or ALL of the preceding questions, then read on my friend.

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05

Mar
2013

No Comments

In Video

By Mitch Davis

Video for Noobs!

On 05, Mar 2013 | No Comments | In Video | By Mitch Davis

Video for Noobs Logo
We, here in the Advertising Industry, love video. Well… as long as it plays correctly. The fact is, every video we work on here at Seven2 is taken care of like a child. But, unfortunately, when they’re all grown up and we send them off to another walk of life they are subjected to new forms of treatment: i.e. exclusively being played in Powerpoint. Therefore, I’ve put together a few tips on how to take care of our videos right!

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27

Feb
2013

No Comments

In Graphic Design

By Keely Honeywell

Three Type Facts To Feed Your Brain

On 27, Feb 2013 | No Comments | In Graphic Design | By Keely Honeywell

Oblique versus Italic

Sometimes oblique fonts are named italic, but there is a difference.  Obliques are just a slanted version of the upright roman style, and Italics are redrawn versions.

oblique

 

Pangrams

The sentence “The quick brown fox jumps over the lazy dog” is called a pangram, from the Greek for “every letter” because it shows every letter of the alphabet at least once.

typeface_study_pangram

 

Leading

During the days of typesetting by hand, strips of lead were placed in between the rows of type to create space.

Text “set solid” means there’s no lead strips in between, or, on a computer, it has the same leading as its size, for example 30 pt text with 30 pt leading.

leading

 

 

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20

Feb
2013

No Comments

In Graphic Design

By Marcus Brown

Some Learning About Kerning.

On 20, Feb 2013 | No Comments | In Graphic Design | By Marcus Brown

OH BOY, IT'S KERNING!

Yeah, I Know What Kerning Is Dude…

Sure, we all know what kerning is, no matter what our job description says, we’ve all heard the term. Kerning is one of the most basic, and often most mundane, steps in the design process. However basic it may be, it is still incredibly important and needs to be accounted for in every step of a project’s production.

I put together this little article because I find that sometimes kerning can become forgotten, put off or simply ignored. So I thought it may be helpful to offer a refresher on the basic principles and some quick tips that might help “kerning” become less of a dirty word.

 

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09

Feb
2013

No Comments

In Uncategorized

By Joe Moore

Get More Positive Feedback from Your Magnetometer

On 09, Feb 2013 | No Comments | In Uncategorized | By Joe Moore

Magnetometers
A magnetometer, is an instrument for measuring the strength and sometimes the direction of a magnetic field. This device was invented in 1832 by German mathematician and physical Carl Friedrich Gauss and later perfected by Nikola Tesla to measure rotating magnetic fields. These devices can be found in almost every smartphone.

706px-Descartes_magnetic_field
magnetic field, by René Descartes

 

Mobile Devices

Magnetometers are a very attractive item to have in a mobile device. Their most common use is measuring the Earth’s magnetic field, allowing a mobile device to act as a compass. Many devices use a vector magnetometer that are capable of measuring a magnetic field relative to a particular direction. Dip and azimuth are measured using three orthogonal magnetometers.

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Compile for Flash Player 10 & 10.1 Using Flash CS6

On 30, Jan 2013 | No Comments | In Process Tools, Uncategorized, Web Development | By Mitch Davis

Flash

For OLA we are required to deliver all files compatible with Flash CS5. It is easy enough to save out a CS5 copy from any CS6 software (Flash Included), but the SWF that appears when you compile will most likely be published for Flash Player 11.1, 11.2, or 10.3. Unfortunately OLA needs SWFs that use Flash Player 10 & 10.1. There is an easy way to force Flash CS6 to force this functionality, and here it is…

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