Building the Web With 14Four and Seven2 Interactive
Apps are taking over the world and with the continual growth of the App market, it is important to keep in mind some of the basic rules to live by when designing and developing a mobile app. Here are some important things to keep in mind.
By Katie Irvin
It’s introspective, hopefully inspiring, but probably weird and discomforting Technocamp time, so hold on to your panties.
We, here in the Advertising Industry, love video. Well… as long as it plays correctly. The fact is, every video we work on here at Seven2 is taken care of like a child. But, unfortunately, when they’re all grown up and we send them off to another walk of life they are subjected to new forms of treatment: i.e. exclusively being played in Powerpoint. Therefore, I’ve put together a few tips on how to take care of our videos right!
Oblique versus Italic
Sometimes oblique fonts are named italic, but there is a difference. Obliques are just a slanted version of the upright roman style, and Italics are redrawn versions.
The sentence “The quick brown fox jumps over the lazy dog” is called a pangram, from the Greek for “every letter” because it shows every letter of the alphabet at least once.
During the days of typesetting by hand, strips of lead were placed in between the rows of type to create space.
Text “set solid” means there’s no lead strips in between, or, on a computer, it has the same leading as its size, for example 30 pt text with 30 pt leading.
Yeah, I Know What Kerning Is Dude…
Sure, we all know what kerning is, no matter what our job description says, we’ve all heard the term. Kerning is one of the most basic, and often most mundane, steps in the design process. However basic it may be, it is still incredibly important and needs to be accounted for in every step of a project’s production.
I put together this little article because I find that sometimes kerning can become forgotten, put off or simply ignored. So I thought it may be helpful to offer a refresher on the basic principles and some quick tips that might help “kerning” become less of a dirty word.
A magnetometer, is an instrument for measuring the strength and sometimes the direction of a magnetic field. This device was invented in 1832 by German mathematician and physical Carl Friedrich Gauss and later perfected by Nikola Tesla to measure rotating magnetic fields. These devices can be found in almost every smartphone.
Magnetometers are a very attractive item to have in a mobile device. Their most common use is measuring the Earth’s magnetic field, allowing a mobile device to act as a compass. Many devices use a vector magnetometer that are capable of measuring a magnetic field relative to a particular direction. Dip and azimuth are measured using three orthogonal magnetometers.
For OLA we are required to deliver all files compatible with Flash CS5. It is easy enough to save out a CS5 copy from any CS6 software (Flash Included), but the SWF that appears when you compile will most likely be published for Flash Player 11.1, 11.2, or 10.3. Unfortunately OLA needs SWFs that use Flash Player 10 & 10.1. There is an easy way to force Flash CS6 to force this functionality, and here it is…